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description Book chapter public Novateur Publication

ONLINE MARKETING CAMPAIGN

Fikri Boften
Published 15 November 2021

Abstract

In the 20th century, the third industrial revolution began with the invention of the computer in 1969. Since then, human technology has developed very rapidly. At this time, humans began to automate industrial activities by using machine power to do simple to heavy work to replace human labor. Within 50 years after the third industrial revolution, humans have developed very rapidly and entered the fourth industrial revolution where almost all human activities are based on the internet. Digital Marketing (DM) or Online Marketing Campaign (OMC) is one of the results of the fourth industrial revolution. Digital Marketing or Online Marketing Campaign is a marketing activity carried out by utilizing technology with the internet as a market. In this era where all human activities depend on the internet, indeed making Online Marketing Campaign vital for business development. Without us realizing it, we often encounter the practice of Online Marketing Campaigns in our daily lives from postings on social media, web search results, and through e-commerce applications. This is indeed an advantage for business actors because they can introduce their products to a comprehensive range than if they did marketing with conventional methods. So this will also have a good influence in terms of income.

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